Privacy Policy

1. Information We Collect

We may collect the following categories of information:

• Personal Information: Name, email address, billing/shipping address, payment information, phone number, account details.
• Usage Information: IP address, device type, browser type, operating system, referral URLs, and browsing behavior on our site.
• Marketing & Communication Preferences: Newsletter opt-ins, marketing consents, and responses.
• User-Generated Content: Messages, inquiries, reviews, or feedback submitted via our forms or customer service.

2. How We Use Your Information

We process your data only when we have a legal basis to do so under GDPR. These include:

• Performance of a Contract: To process and fulfill your orders.
• Legitimate Interests: To improve our website, prevent fraud, and market relevant products.
• Consent: For marketing communications and cookies (where required).
• Legal Obligation: To comply with applicable laws and regulations.

Specific uses include:

• Fulfilling purchases and providing customer support.
• Sending order updates, shipping notifications, and account information.
• Customizing content and improving your experience.
• Delivering promotional offers (if opted in).
• Analyzing site performance and usage trends.

3. Sharing Your Information

We do not sell your personal data. We may share information only with:

• Service Providers: Payment processors, shipping carriers, IT/hosting providers, and analytics/advertising partners.
• Legal Authorities: If required to comply with legal obligations or enforce terms.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

All partners are contractually obligated to protect your data.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Enable essential site functionality.
• Analyze traffic and usage trends.
• Deliver personalized marketing and advertising.

Where required by law (e.g., GDPR in the EU), we request your consent before placing non-essential cookies. You may manage or disable cookies in your browser settings.

5. Data Retention

We keep your personal data only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Your Privacy Rights

Under GDPR (EU/EEA Customers)

You have the right to:

• Access, update, or correct your personal data.
• Request erasure (“right to be forgotten”).
• Restrict or object to certain processing.
• Data portability (receive your data in a structured format).
• Withdraw consent at any time (for marketing or cookies).

Under CCPA (California Residents)

You have the right to:

• Know what personal information we collect, use, and disclose.
• Request deletion of your personal information.
• Opt out of the sale or sharing of personal information (note: we do not sell data).
• Non-discrimination for exercising your privacy rights.
• To exercise any of these rights, contact us at: support@pivotaloptics.com.

7. Data Security

We use administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

If you access our services outside the United States, please note that your data may be transferred to and processed in the U.S. We take steps to ensure an adequate level of data protection, including standard contractual clauses where required.

9. Children’s Privacy

Our website is not intended for children under 13 (or under 16 in the EU). We do not knowingly collect information from children. If we learn we have, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised effective date.

11. Contact Us

If you have questions or wish to exercise your rights, please contact us:
Pivotal Optics
Email: support@pivotaloptics.com
Phone: 833-469-0253
Mailing Address: 125 Wolf Road Albany, NY 12205

For EU customers: You also have the right to lodge a complaint with your local Data Protection Authority (DPA).